History of Tourism

The earliest forms of leisure tourism can be traced as far back as the Babylonian and Egyptian empires. A museum of “historic antiquities” was open to the public in the sixth century BC in Babylon, while the Egyptians held many religious festivals attracting not only the devout, but many who came to see the famous buildings and works of art in the cities. The local towns accommodated tourists by providing services such as: vendors of food and drink, guides, hawkers of souvenirs, touts and prostitutes. 

From around the same date, Greek tourists travelled to visit the sites of healing gods. Because the independent city-states of ancient Greece had no central authority to order the construction of roads, most of these tourists travelled by water, hence seaports prospered. 
The lands of the Mediterranean Sea produced a remarkable evolution in travel. People travel for trade, commerce, religious purposes, festivals, medical treatment, or education developed at an early date. 

Guidebooks became available as early as the fourth century BC, covering a vast area of destinations, i.e. Athens, Sparta and Troy. Pausanias, a Greek travel writer, produced a noted “description of Greece” between AD 160 and 180, which, in its critical evaluation of facilities and destinations, acted as a model for later writers. Advertisements, in the form of signs directing visitors to wayside inns, are also known from this period. However, under Romans rule is where international travel became first important. With no foreign borders between England and Syria, and with the seas safe from piracy due to the Roman patrols, conditions favoring travel had arrived. Roman coinage was acceptable everywhere, and Latin was the common language. Romans travelled to Sicily, Greece, Rhodes, and Troy, Egypt and from the third century AD, to the Holy Land. 

Domestic tourism also flourished within the Roman Empire. Second homes were built by the wealthy within easy travelling distance...

2000 years Before Christ, in India and Mesopotamia

Travel for trade was an important feature since the beginning of civilisation. The port at Lothal was an important centre of trade between the Indus valley civilisation and the Sumerian civilisation.

600 BC and thereafter

The earliest form of leisure tourism can be traced as far back as the Babylonian and Egyptian empires. A museum of historic antiquities was open to the public in Babylon. The Egyptians held many religious festivals that attracted the devout and many people who thronged to cities to see famous works of arts and buildings.

In India, as elsewhere, kings travelled for empire building. The Brahmins and the common people travelled for religious purposes. Thousands of Brahmins and the common folk thronged Sarnath and Sravasti to be greeted by the inscrutable smile of the Enlightened One- the Buddha.

500 BC, the Greek civilisation

The Greek tourists travelled to sites of healing gods. The Greeks also enjoyed their religious festivals that increasingly became a pursuit of pleasure, and in particular, sport. Athens had become an important site for travellers visiting the major sights such as the Parthenon. Inns were established in large towns and seaports to provide for travellers' needs. Courtesans were the principal entertainment offered.

  
This era also saw the birth of travel writing. Herodotus was the worlds' first travel writer. Guidebooks also made their appearance in the fourth century covering destinations such as Athens, Sparta and Troy. Advertisements in the way of signs directing people to inns are also known in this period.

The Roman Empire

With no foreign borders between England and Syria, and with safe seas from piracy due to Roman patrols, the conditions favouring travel had arrived. First class roads coupled with staging inns (precursors of modern motels) promoted the growth of travel. Romans travelled to Sicily, Greece, Rhodes, Troy and Egypt. From 300 AD travel to the Holy Land also became very popular. The Romans introduced their guidebooks (itineraria), listing hotels with symbols to identify quality.

Second homes were built by the rich near Rome, occupied primarily during springtime social season. The most fashionable resorts were found around Bay of Naples. Naples attracted the retired and the intellectuals, Cumae attracted the fashionable while Baiae attracted the down market tourist, becoming noted for its rowdiness, drunkenness and all- night singing.

Travel and Tourism were to never attain a similar status until the modern times.

In the Middle Ages

Travel became difficult and dangerous as people travelled for business or for a sense of obligation and duty.

Adventurers sought fame and fortune through travel. The Europeans tried to discover a sea route to India for trade purposes and in this fashion discovered America and explored parts of Africa. Strolling players and minstrels made their living by performing as they travelled. Missionaries, saints, etc. travelled to spread the sacred word.

Leisure travel in India was introduced by the Mughals. The Mughal kings built luxurious palaces and enchanting gardens at places of natural and scenic beauty (for example Jehangir travelled to Kashmir drawn by its beauty.

Travel for empire building and pilgrimage was a regular feature.

The Grand Tour

From the early seventeenth century, a new form of tourism was developed as a direct outcome of the Renaissance. Under the reign of Elizabeth 1, young men seeking positions at court were encouraged to travel to continent to finish their education. Later, it became customary for education of gentleman to be completed by a 'Grand Tour' accompanied by a tutor and lasting for three or more years. While ostensibly educational, the pleasure seeking men travelled to enjoy life and culture of Paris, Venice or Florence. By the end of eighteenth century, the custom had become institutionalised in the gentry. Gradually pleasure travel displaced educational travel. The advent of Napoleonic wars inhibited travel for around 30 years and led to the decline of the custom of the Grand Tour.

The development of the spas

The spas grew in popularity in the seventeenth century in Britain and a little later in the European Continent as awareness about the therapeutic qualities of mineral water increased. Taking the cure in the spa rapidly acquired the nature of a status symbol. The resorts changed in character as pleasure became the motivation of visits. They became an important centre of social life for the high society.

In the nineteenth century they were gradually replaced by the seaside resort.

The sun, sand and sea resorts

The sea water became associated with health benefits. The earliest visitors therefore drank it and did not bathe in it. By the early eighteenth century, small fishing resorts sprung up in England for visitors who drank and immersed themselves in sea water. With the overcrowding of inland spas, the new sea side resorts grew in popularity. The introduction of steamboat services in 19th century introduced more resorts in the circuit. The seaside resort gradually became a social meeting point

Role of the industrial revolution in promoting travel in the west

 The rapid urbanisation due to industrialisation led to mass immigration in cities. These people were lured into travel to escape their environment to places of natural beauty, often to the countryside they had come from change of routine from a physically and psychologically stressful jobs to a leisurely pace in countryside.

Highlights of travel in the nineteenth century 

·        Advent of railway initially catalysed business travel and later leisure travel. Gradually special trains were chartered to only take leisure travel to their destinations.

·        Package tours organised by entrepreneurs such as Thomas Cook.

·        The European countries indulged in a lot of business travel often to their colonies to buy raw material and sell finished goods.

·        The invention of photography acted as a status-enhancing tool and promoted overseas travel.

·        The formation of first hotel chains; pioneered by the railway companies who established great railway terminus hotels.

·        Seaside resorts began to develop different images as for day-trippers, elite, for gambling.

·        Other types of destinations-ski resorts, hill stations, mountaineering spots etc.

·        The technological development in steamships promoted travel between North America and Europe.

·        The Suez Canal opened direct sea routes to India and the Far East.

·        The cult of the guidebook followed the development of photography.

Tourism in the Twentieth Century

The First World War gave first hand experience of countries and aroused a sense of curiosity about international travel among less well off sector for the first time. The large scale of migration to the US meant a lot of travel across the Atlantic. Private motoring began to encourage domestic travel in Europe and the west.  The sea side resort became annual family holiday destination in Britain and increased in popularity in other countries of the west. Hotels proliferated in these destinations.

The birth of air travel and after

The wars increased interest in international travel. This interest was given the shape of mass tourism by the aviation industry. The surplus of aircrafts and growth of private airlines aided the expansion of air travel. The aircraft had become comfortable, faster and steadily cheaper for overseas travel. With the introduction of Boeing 707 jet in 1958, the age of air travel for the masses had arrived. The beginning of chartered flights boosted the package tour market and led to the establishment of organised mass tourism. The Boeing 747, a 400 seat craft, brought the cost of travel down sharply. The seaside resorts in the Mediterranean, North Africa and the Caribbean were the initial hot spots of mass tourism.

A corresponding growth in hotel industry led to the establishment of world-wide chains. Tourism also began to diversify as people began to flock alternative destinations in the 70s. Nepal and India received a throng of tourists lured by Hare Krishna movement and transcendental meditation. The beginning of individual travel in a significant volume only occurred in the 80s. Air travel also led to a continuous growth in business travel especially with the emergence of the MNCs.

Alternative tourism

Alternative tourism can be defined as ‘forms of tourism that set out to be consistent with natural, social and community values and which allow both hosts and guests to enjoy positive and worthwhile interaction and shared experiences’. It involves traveling to relatively remote, undisturbed natural areas with the objective of admiring, studying and enjoying the scenery and its wild plants and animals and cultural attributes. It also considers the conservation of the environment and sustenance and well-being of local people. Further, clients are expected to be individuals. Accommodations are locally owned and small-scale. In general, alternative tourism is an alternative to the mass standard tourism as philosophy and attitude. The main accent in these travels is the preserved natural environment, authentic atmosphere and cuisine, and local traditions. The alternative forms of tourism combine tourist products or separate tourist services, different from the mass tourism by means of supply, organization and the human resource involved. These are rural, ecotourism, adventure (biking, horseback riding, snowshoeing, ski mountaineering, rafting, diving, caving, climbing), thematic tourism – connected with the cultural and historical heritage, the esoteric, religion, wine, traditional cuisine, ethnography and traditional music and handicrafts.

Features of Alternative Tourism

- The attempted preservation, protection and enhancement of the quality of the resource base which is fundamental to tourism itself.

- The fostering and active promotion of development, in relation to additional visitor attractions and infrastructure, with roots in the specific locale and developed in ways that complement local attributes.

- The endorsement of infrastructure, hence economic growth, when and where it improves local conditions and not where it is destructive or exceeds the carrying capacity of the natural environment or the limits of the social environment whereby the quality of community life is adversely affected.

- Tourism which attempts to minimize its impact upon the environment, is ecologically sound, and avoids the negative impacts of many large-scale tourism developments undertaken in areas that have not previously been developed.

- An emphasis on not only ecological sustainability, but also cultural sustainability. That is, tourism which does not damage the culture of the host community, encouraging a respect for the cultural realities experienced by the tourists through education and organized 'encounters'.

Tourism Product

Definition:

"The products which satisfy tourist’s leisure, pleasure or business needs at places other than their own normal place of residence are known as Tourism Product. " Product in its generic sense can be thing, a place, a person, an event, or an organization which satisfies the needs of a person. The product which is offered should have an intrinsic value for the customer. Therefore, a product is an offering having some need satisfying capacity. This product can be exchanged with some other value, so that there accrues a mutual satisfaction for both the supplier as well as the receiver of the product. A Product could therefore be defined by its three characteristic: 1. The product must be offered 2. It should satisfy some need or needs of the buyer 3. It should be exchanged for some value. Very often the product can be a thing like the ethnic garments of Rajasthan or marble status from Jabalpur. It can also be like a place like Mumbai or Goa. It could be an organization like the World Wildlife Federation (WWF) or FOREX department of a travel agency. Yet again, it can be a person like snake charmer, dancer, a guide or a fictitious character like Walt Disney’s Mickey Mouse. Events are also tourism products like Snake Boat Race of Kerala or the Elephant Festival of Jaipur or the Kite Festival at Ahmedabad. Products of tourism also encompass activity. This could be paragliding or scuba diving or trekking.

We can divide products into tow categories: 1) Tangible products like car, TV or microwave oven and 2) Intangible products like banking, health service. Therefore, tourism products are intangible products or service having the following distinct characteristics: (i) Intangibility (ii) Inseparability (iii) Perishability (iv) Variability (v) Absence of Ownership (vi) Customer participation 

1. Intangibility: - services can not be touched or seen. What can be seen is their effect. A guide’s comment can be heard. While a travel agent provides a ticket from place A to place B. the ticket is just a piece of paper, only an entry pass for using the service. An airline provides the service of transportation. What we only can see is the aircraft which carries passenger from one place to another. The intangible characteristic poses problems of understanding and evaluating services. The services are promises which can be evaluated after or during use and not before. The difference between the products and services are products are first produced then sold and then consumed. But services first sold then produced and consumed simultaneously.

2. Inseparability: - It is not possible to separate services from the person providing the service. A guide or an interpreter has to be present to provide the service. 

3. Perishability: - Services can not be stored. Fro example hotel rooms not occupied for one particular day are lost for that day. If tourists do not do not come to see the Taj Mahal the view is lost for that day. 

4. Absence of ownership:-when a person buy a car, the ownership of the car is transferred to him but when that person hire a taxi he only buy the right to be transported to a pre-determined destination at a pre-determined price. Hotel rooms can be used but not owned by the guest. So services can be bought for consumption but the ownership remains with the person or the organization which is providing the service. 

5. Variability: - services are people based products. Services are inseparable from the person who offers it. They are produced and offered by individuals. Due to this, quality of service differs from person to person, and from time to time with the same individual. Therefore services can not be standardized. Another reason for variability of services is involvement of the guest or customer in the process of service production, delivery and consumption system. 

6. Participation of Customer: - in the service delivery system (selling – production – consumption) the customer is involved almost at every stage. A per son who wants to fly from CCU to DEL may ask any one else to book the ticket on flight but that person needs to be present on the flight physically. Otherwise the service for that particular person can not be produced and hence can not be consumed.

Classification of Tourism Products:

1. Natural: beaches, forests, mountains, lakes, deserts.

2. Man Made: fairs, festivals, monuments, paintings.

3. Symbolic: Marine Park, sanctuaries, water sports.

Needs satisfied by Tourism Products: Pleasure, recreation: festivals, wildlife, sports Relaxation, leisure: beaches, hill stations Health: Yoga, Spas Education: heritage, culture Business: conference, convention Special Interest: adventure sports

Folklore and Tourism

Tourism and Folk Dance: Conceptual Developments

Heritage tourism, as a cultural tourism segment, is “the evocation of the past and inherently about visions or understanding of the present, and a key justification for the preservation of both material cultures and traditional practices, in what they can tell contemporary communities or tourists about themselves and others. It is something of a paradox of modernity that at the same time that relentlessly seeks modern people, also hankers after something older, more authentic, or traditional”

Folklore, and its various expressions, namely folk dance, is considered as an intangible cultural heritage3(ICH) or living heritage, built over the triple conjunction of the conceptual framework: folk, nation5 and tradition6. The relationship of folklore with tourism, places it in a touristification process, as a reality in accordance to the post-modern, post-fordist and globalized society we live in.

However, tourism, as an economic activity, must appropriate culture, and namely this kind of heritage – simultaneously traditional and living, in a context “where Economics, Culture and Space are symbiotic of each other” (Santagata 2004). With the recognition that tourists are changing trying to achieve deeper and more meaningful experiences by changing their role – engaging in volunteer tourism or creative tourism, it is important to be aware that folk dance is loosing its traditional role in local/regional communities. But, in post-modernity, it’s not only the memory that is in a loosing risk, identity is too. Recognising identity as a non neutral and evolutionary process,

Folklore, as a body of expressive culture, has been developed as part of the 19th century ideology of romantic nationalism. It was linked with a sense of belonging and cohesion related to a particular local/regional community and to a particular place. In that perspective it was an element of the spirit of place. However, in post-modernity, the tendency is to use folklore with consumption ends, a context in which we explore the relation between folkloric dance and cultural tourism. In post-modernity, folk dance tends to be involved in a touristification process and many of its intrinsic characteristics are getting lost in time.

This has to do with two major aspects. The first one is the use of folk-dance as an entertainment performance oriented to tourist consumption. In the tourist industry, destinations appear as an answer to the expectations of the experience the tourist wishes to live. Folklore groups have then a tendency to acquire the shape of the tourist experience since it is not possible to perform a show without a relationship between actors and public. Any folk-dancing played today will never be a retake of the original because it has been adapted to the needs of new publics, and consequently it gains new uses, functions and values.

The second one concerns the characteristics of resident population that is urban or urbanized to a considerable extent. Consequently, it is embodied in a globalization process that eventually leads to the disintegration of local cultures. This process is related to cultural homogenization and the prevalence of mainly Western consumer culture in which everything is evaluated in terms of its market value. In this context, university students revealed some lack of interest about this kind of dancing showed in the low frequency in their attendance to folklore performances.

Places and local communities are also their cultural past which should be valued it in the present, as our respondents point out. It is our belief that only through a participated cultural and territory planning and management it will be possible to value cultural identity and consequently value the tourist experience. Planning and management should lay on a local/regional cultural dynamic concerned with educational values based on the various expressions of art. Regarding folk dance, it should be recognized that once it is closely linked to many other expressions such as music, rituals, festivities, musical instruments, objects, artefacts, ornaments, to promote the folk dance knowledge is to promote knowledge about identity.

In this context, folk dance valorisation, as a touristic resource, should be rethought over so that not only young people but also the ones of other age fringes might integrate this expression of the popular culture as their own more than for the others. This demands several educational dynamics.

Tour Guide and their Role

The terminology of a tour guide its self can be defined as : a person who is hired to conduct a traveler or tourist and point out objects of interest ( general sense of term ). The other definition, state that a tour guide is a person employed , either directly by the traveler, an official or private tourist or organization or a tours and travel agency, to inform, direct and advise the tourist before and during his journey ( the tourist point of view ).

According to the definition of a tour guide, we know that duty and responsibility of a tour guide include all activities related to the tourist activities started from tourist arrival to a country, tour activities until departure activities. In this case off course according to the tour package which is ordered and reserved by a tourist. If we talk about tourist, actually it can be divided into individual tourist ( more familiar with terminology FIT or free individual tourist ) and group tourist ( more familiar with terminology GIT or group inclusive tourist ). In giving this category, we can use an instrument type of transportation is used by tourist. For example, if we use private car, we can say that it is an individual tourist. But if we use bus with many capacities ( 28 seats, 40 or 45 seats, and 54 seats ) we can say that they are group tourists. In this case, actually many consideration, to determine a certain tourist included in individual or group. For example, according to the airliner rules : a total of passenger can be said as a group if fulfill number of passengers are 15 person or more. Even the airliner policy of group category is changed, from 15 persons to 20 person. And this policy is different between one airliner and other airliner.

Total of participants of a tour, have influence for facilities and services that is offered and given to the tourist. Beside that some step in giving service also different although in general there is not different in service. It is caused all of company which related to the tourist industry focus in client satisfaction so they never differ between individual or group tourist on condition that the tourist is satisfied. Talk about tourists, it can be divided into domestic and foreign tourist. A domestic tourist can be defined that all persons who do traveling to tourist objects either part of them or whole tourist objects that spread out in a region, city, province or country of tourists them self. A foreign tourist can be defined that all persons who do traveling to tourist objects either part of them or whole tourist objects that spread out in a region, city, province or country out of tourists them self ( or with a simple term : tourists who visit tourist object which is in other country ). Either this domestic or foreign tourist, constitute a main aspect in developing a tourism industry with all components related such as transportation, accommodation, tourist object, tours and travel agency and others.

A tour guide as a part of a travel agency also a tourist object, have great roles in developing tourism in any scale either in regional or national. A tour guide has duty to inform about tourist objects and any point of interest in certain regions which spread out in whole country. In this case, he is also as a front liner in developing tourism who is expected to give the best services to the tourists so that they are feel satisfied and have willing to come back to this tourist object in other time. It is hoped that they can come back to the tourist destination not only come alone but also invite their friends, families or colleagues as a prove that they are really satisfied and impressed with the tourist destination that they visit. This is a real duty of a tour guide and this is not an easy duty but a heavy duty.

Role of tour Guide Tour guides are referred as tourist guides in some country. A tour guide is a person who guides the visitors in the language of their choice. He leads a group of people around the museum, town, and important venue. Guides are representative of the cities for which they are qualified and they interpret the culture and heritage of the area. Guide helps travelers to understand the culture of the region and the way of life its inhabitants. On one hand their role is to promote the cultural and natural heritage and on other hand making the visitors aware of its importance. Guide provides full information about the features and history of the location. As the importance of places is known by the guide, he will educate and narrates you all the local stories, history and culture as and when the location comes. The importance is placed on the guide's knowledge; he will try his best to explain you in language you know. While traveling to next location guide entertain you, and gives you relevant information about the place where you will land up next. On visiting any historical place, a guide with complete knowledge of that place is required. So that he narrate the history of that place in detail. If you move without a guide you will not come to know anything about the place and you will not understand what you are seeing and what does it means. Guide answers all your questions and you can gain lot of knowledge from him. Many times it happens that we ignore small things, but always a small thing contains a big story, so only guide can educate us about the place. Before going for a trip you can ask your friends and relatives about the place who have been there. But to get the whole insight information it is better to appoint a guide. A guide helps you to know about the climatic condition, culture, language, specialty of the place and also helps us to buy the famous thing available there.

Ethnic Tourism

Ethnic tourism is "travel motivated by search for the first hand, authentic and sometimes intimate contact with people whose ethnic and /or cultural background is different from the tourists". Ethnic tourists are driven by the desire to see something different where curiosity is the ultimate factor. The travelers choose to experience first hand the practices of another culture, and may involve performances, presentations and attractions portraying or presented by indigenous communities. In a broader perspective, it includes cultural, heritage, anthropological, tribal, village and similar forms of tourism. Ethnic tourism, if properly planned and managed, can be promoted as sustainable form of tourism and can be utilized as a tool for the preservation and conservation of culture and heritage as well as poverty alleviation. India, rich with its cultural diversity, grand heritage and inimitable history, is a world famous cultural tourism destination. The focal point of India's attractiveness as a destination is it's diverse ethnicity.

Travel brochure

By designing and creating a unique travel publication like brochure or guide book by any reputed graphic design agency based in the UK, the USA or India you can advertise your services and reach out to your clients in a more positive way. A travel publication includes general information related to the selected destination along with useful information about places to stay, prices, places to visit with plenty of appealing images. The first impression is usually the most lasting impression. And if your travel brochure makes a mark at the first glance, you stand a good chance of converting your visitor into your customer.

Guide Book: A guide book is a book for tourists or travelers that provide details about a geographic location, tourist destination, or itinerary. It is the written equivalent of a tour guide. It will usually include details, such as phone numbers, addresses, prices, and reviews of hotels and other lodgings, restaurants, and activities. Maps of varying detail are often included. Sometimes historical and cultural information is also provided. Different guide books may focus on different aspects of travel, from adventure travel to relaxation, or be aimed at travellers with larger or smaller travel budgets, or focus on the particular interests and concerns of certain groups, such as lesbian and gay singles or couples. Guide books are generally intended to be used in conjunction with actual travel, although simply enjoying a guide book with no intention of visiting may be referred to as "armchair tourism".

Brochure: A brochure or pamphlet is a leaflet advertisement. Brochures may advertise locations, events, hotels, products, services, etc. They are usually succinct in language and eye-catching in design. Direct mail and trade shows are common ways to distribute brochures to introduce a product or service. In hotels and other places that tourists frequent, brochure racks or stands may suggest visits to amusement parks and other points of interest. The two most common brochure styles are single sheet and booklet forms.

Features of Travel Brochures: The brochure plays a crucial role in attracting new customers, maintaining current ones and helping a business grow. Printed material represents the professional image of your company and relays a message that motivates a potential client to contact the business for more information. Most tourism related businesses are interested in having travel brochures to attract more customers. A well planned, well designed travel brochure can increase clientele. Travel brochures are an effective way to reach a target audience, so it is vital that the travel brochure is carefully designed and printed. A poorly designed travel brochure can drive away potential clients. Travel brochures are important because they help travelers locate and book exciting and exotic vacations. They provide travelers with the names and information on hotels, guesthouses and private rentals that make memorable vacation experiences. A well designed travel brochure will “sell” potential visitors their ideal vacation by highlighting a country’s best features. Such features include climate, recreational facilities, shopping, landmarks, historical features and distinct geographical locations. By using brief, descriptive summaries and pictures, ideal travel brochure can be designed. Some of the important features in a travel brochure are:

History: The area’s first known inhabitants, explorations and invasions, when the area was settled, achieved independence, the influence of wars, and cultural information are included under this heading.

Physical features: The main regions, major features, description of cities, any mountains or bodies of water.

Political features: Population density per square mile, the capital city and a list of the largest cities and their respective populations are main political features. Include the flag of the country, its coat of arms, the currency used and a list of the basic monetary units. The ancestry and ethnic diversity of the country are good points to include.

Language(s): Include the national language, other languages widely spoken, local dialects and a few helpful phrases.

Travel and Communication: Popular modes of transportation, the names of well known roads and highways should be listed. Popular radio and television stations can be listed along with a listing of popular shows.

Accommodations: Describe the types of accommodations available in the area. Include international chains, local favorites, discount hotels, private rentals, guesthouses, bed and breakfasts and hostels.

Culture: Culture is one of the most important aspects of a location and is widely overlooked. The area’s architecture, visual and performing arts, general information about religions, traditional clothing and what to wear when visiting certain areas are all very important facts to include in a brochure.

Recreation List: Popular sports and pastimes enjoyed in the area. Include all public and private recreational and entertainment facilities. Mention historical sites, sporting events, plays, festivals, parades and other celebrations.

Food List: the typical foods and beverages available, as well as the local delicacies and traditional foods. Be sure to include a section on where to find international and continental cuisine as well as chain restaurants.

Places of interest: It is important to mention major tourist attractions and places of interest. Include anything from museums to mountains in a collection of well known places worth visiting, and some little known places of interest.

Climate: The climate includes the high and low temperatures, average annual rainfall and the best and worst time to visit for particular weather.

Human Resource Development

What is the Definition of Human Resources? William R. Tracey, in The Human Resources Glossary defines Human Resources as: “The people that staff and operate an organization … as contrasted with the financial and material resources of an organization.” Human Resources is also the organizational function that deals with the people and issues related to people such as compensation, hiring, performance management, and training. A Human Resource is a single person or employee within your organization.

What Is Human Resource Development (HRD)? Human Resource Development is the frameworks for helping employees develop their personal and organizational skills, knowledge, and abilities. Human Resource Development includes such opportunities as employee training, employee career development, performance management and development, coaching, succession planning, key employee identification, tuition assistance, and organization development. A definition of HRD is "organized learning activities arranged within an organization in order to improve performance and/or personal growth for the purpose of improving the job, the individual, and/or the organization". HRD includes the areas of training and development, career development, and organization development. This is related to Human Resource Management -- a field which includes HR research and information systems, union/labor relations, employee assistance, compensation/benefits, selection and staffing, performance management systems, HR planning, and organization/job design. The focus of all aspects of Human Resource Development is on developing the most superior workforce so that the organization and individual employees can accomplish their work goals in service to customers. Human Resource Development can be formal such as in classroom training, a college course, or an organizational planned change effort. Or, Human Resource Development can be informal as in employee coaching by a manager. Healthy organizations believe in Human Resource Development and cover all of these bases.

What Is the Human Resource Department? Departments are the entities organizations form to organize people, reporting relationships, and work in a way that best supports the accomplishment of the organization's goals. Departments are usually organized by functions such as human resources, marketing, administration, and sales. But, a department can be organized in any way that makes sense for the customer. Departments can also be organized by customer, by product, or by region. The forward thinking human resource department is devoted to providing effective policies, procedures, and people-friendly guidelines and support within companies. Additionally, the human resource function serves to make sure that the company mission, vision, values or guiding principles, the company metrics, and the factors that keep the company guided toward success are optimized.

What Is Human Resource Management? Human Resource Management (HRM) is the function within an organization that focuses on recruitment of, management of, and providing direction for the people who work in the organization. Human Resource Management can also be performed by line managers. Human Resource Management is the organizational function that deals with issues related to people such as compensation, hiring, performance management, organization development, safety, wellness, benefits, employee motivation, communication, administration, and training.

Indian Tourism and the World

India offers myriad exciting experiences to tourists. Tourism industry in India is being utilised as a powerful tool to facilitate international understanding and enable building of broader cultural horizons. According to the Travel & Tourism Competitiveness Report 2009 brought out by World Economic Forum, India is ranked 11th in the Asia-Pacific region and 62nd overall in a list of 133 assessed countries in 2008, up three places since 2007. In terms of travel, India stands 9th in the index of relative cost of access (ticket taxes and airport charges) to international air transport services, having almost the lowest costs in the world.

Also according to the report, India has been rated well for its natural resources (ranked 14th) and cultural resources (24th), with many World Heritage sites, both natural and cultural, rich fauna, and strong creative industries in the country. India also has quite a good air transport network (ranked 37th), particularly given the country’s stage of development, and a reasonable ground transport infrastructure (ranked 49th). India is ranked 7th in terms of number of World Heritage cultural sites, according to a UNESCO report (2008).

India is ranked 1st with regard to tourism fair attendance. Also, according to the International Congress and Convention Association, India is rated 33rd in terms of number of international fairs and exhibitions held in the country annually (average for 2006-07).

The World Travel and Tourism Report for 2009 for 180 countries worldwide also ranks the Indian Travel and Tourism economy 14th in absolute size worldwide, 144th in relative contribution to national economies and 5th in long-term (10-year) growth. The contribution of travel and tourism to gross domestic product (GDP) is expected to be at 6.0 per cent (US$ 67.3 billion) in 2009 rising to US$ 187.3 billion by 2019.

The report also states that real GDP growth for travel and tourism economy is expected to be 0.2 per cent in 2009 and to an average 7.7 per cent per annum over the coming 10 years. Export earnings from international visitors and tourism goods are expected to generate 6.0 per cent of total exports (almost US$ 16.9 billion) in 2009, growing (nominal terms) to US$ 51.4 billion in 2019.

Definition of TOURISM

One of the earliest definitions of tourism was provided by the Austrian economist in 1910, who defined it as, "some total of operators, mainly of an economic nature, which directly relate to the entry, stay and movement of foreigners inside and outside a certain country, city or a region."

Hunziker and Krapf, in 1941, defined tourism as "the sum of the phenomena and relationships arising from the travel and stay of non-residents, insofar as they do not lead to permanent residence and are not connected with any earning activity”. In 1976 Tourism Society of England defined it as "Tourism is the temporary, short-term movement of people to destination outside the places where they normally live and work and their activities during the stay at each destination. It includes movements for all purposes." In 1981 International Association of Scientific Experts in Tourism defined Tourism in terms of particular activities selected by choice and undertaken outside the home environment.

The United Nations classified three forms of tourism in 1994 in its Recommendations on Tourism Statistics: Domestic tourism, which involves residents of the given country traveling only within this country; Inbound tourism, involving non-residents traveling in the given country; and Outbound tourism, involving residents traveling in another country.

The UN also derived different categories of tourism by combining the 3 basic forms of tourism: Internal tourism, which comprises domestic tourism and inbound tourism; National tourism, which comprises domestic tourism and outbound tourism; and International tourism, which consists of inbound tourism and outbound tourism.

Intrabound tourism is a term coined by the Korea Tourism Organization and widely accepted in Korea. Intrabound tourism differs from domestic tourism in that the former encompasses policymaking and implementation of national tourism policies.

Recently, the tourism industry has shifted from the promotion of inbound tourism to the promotion of intrabound tourism because many countries are experiencing tough competition for inbound tourists. Some national policymakers have shifted their priority to the promotion of intrabound tourism to contribute to the local economy. Examples of such campaigns include "See America" in the United States, "Get Going Canada" in Canada, and "Guseok Guseok" (corner to corner) in South Korea.

Before people are able to experience tourism they usually need disposable income (i.e. money to spend on non-essentials); time off from work or other responsibilities; leisure time tourism infrastructure, such as transport and accommodation; and legal clearance to travel.

Individually, sufficient health is also a condition, and of course the inclination to travel. Furthermore, in some countries there are legal restrictions on travelling, especially abroad. Certain states with strong governmental control over the lives of citizens (notably established Communist states) may restrict foreign travel only to trustworthy squirrels. The United States prohibits its citizens from traveling to some countries, for example Cuba.

Ecotourism in India

What is Ecotourism Eco-tourism is derived from two words - 'Ecosystem' & 'Tourism'. Together it is made Eco-tourism. To understand Eco-tourism we have to understand our Ecosystem first.Ecosystem: - Ecosystem is the system in which we live - the system which include the earth, the water, the sky and of course the living and the non-living objects in all these systems. It is a dynamic complex of plant, animal and micro-organism communities and their non-living environment interacting as a functional unit. And, tourism means - 'the practice of traveling for pleasure.' Thus, a tourism which contains a visit to an Ecosystem is known as Eco- tourism. But, that is not all. Eco-tourism is not only travelling to such Ecosystems, but also conserving them. Basically Eco-tourism means -"Tourism involving travel to areas of natural or ecological interest, typically under the guidance of a naturalist, for the purpose of observing wildlife and learning about the environment and at the same time focus on wildlife and promotion of understanding and conservation of the environment." Ecotourism is entirely a new approach in tourism. Ecotourism is a preserving travel to natural areas to appreciate the cultural and natural history of the environment, taking care not to disturb the integrity of the ecosystem, while creating economic opportunities that make conservation and protection of natural resources advantageous to the local people. In short, ecotourism can be categorised as a tourism programme that is - "Nature based, Ecologically sustainable, Where education and interpretation is a major constituent and Where local people are benefited." The Concern for EcotourismSince ages, nature worship and the conservation ethics have been an inseparable part of Indian thought and traditions. Traces go back to ancient civilisations of India, when people used to nurture the philosophy of the oneness of life. The Indian tradition has always taught that, humankind is a part of nature and one should look upon all creation with the eyes of a love and respect. It is tragic that since last few decades, the mad quest for the material end and economical progress in India and abroad has become identical with the exploitation of nature in all its appearances. Today, the entire world is facing a deep crisis and is in the danger of being doomed. The rich forest areas and biological diversities have been relentlessly divested to erect concrete walls. The continuos denuding of forest reserves has led to Global Warming and Greenhouse Effects. Fortunately, this has led to some realisation, and now the world has awakened for new beginnings about human responsibility towards nature. Ecotourism in India India, the land of varied geography offers several tourist destinations that not just de-stress but also rejuvenate you. There are several ways to enjoy Mother Nature in most pristine way. The few places like the Himalayan Region, Kerala, the northeast India, Andaman & Nicobar Islands and the Lakshdweep islands are some of the places where you can enjoy the treasured wealth of the Mother Nature. Thenmala in Kerala is the first planned ecotourism destination in India created to cater to the Eco-tourists and nature lovers. The India topography boasts an abundant source of flora & fauna. India has numerous rare and endangered species in its surroundings. The declaration of several wildlife areas and national parks has encouraged the growth of the wildlife resource, which reduced due to the wildlife hunt by several kings in the past. Today, India has many wildlife sanctuaries and protection laws. Currently, there are about 80 national parks and 441 sanctuaries in India, which works for the protection and conservation of wildlife resource in India. There are numerous Botanical and Zoological Gardens in India, which are working towards the enhancement of the Ecosystem. Poaching has stopped to large extent. There are severe punishments for poachers, hunters and illegal traders of animals and trees. Tree plantation is taking place in several places. There are several animal & plant rights organisation, which fight for the rights of the animals and plants. Numerous organisations and NGOs are coming forward to provide environmental education to the common people at the grass root level.

Ecotourism in India

What is Ecotourism Eco-tourism is derived from two words - 'Ecosystem' & 'Tourism'. Together it is made Eco-tourism. To understand Eco-tourism we have to understand our Ecosystem first.Ecosystem: - Ecosystem is the system in which we live - the system which include the earth, the water, the sky and of course the living and the non-living objects in all these systems. It is a dynamic complex of plant, animal and micro-organism communities and their non-living environment interacting as a functional unit. And, tourism means - 'the practice of traveling for pleasure.' Thus, a tourism which contains a visit to an Ecosystem is known as Eco- tourism. But, that is not all. Eco-tourism is not only travelling to such Ecosystems, but also conserving them. Basically Eco-tourism means -"Tourism involving travel to areas of natural or ecological interest, typically under the guidance of a naturalist, for the purpose of observing wildlife and learning about the environment and at the same time focus on wildlife and promotion of understanding and conservation of the environment." Ecotourism is entirely a new approach in tourism. Ecotourism is a preserving travel to natural areas to appreciate the cultural and natural history of the environment, taking care not to disturb the integrity of the ecosystem, while creating economic opportunities that make conservation and protection of natural resources advantageous to the local people. In short, ecotourism can be categorised as a tourism programme that is - "Nature based, Ecologically sustainable, Where education and interpretation is a major constituent and Where local people are benefited." The Concern for EcotourismSince ages, nature worship and the conservation ethics have been an inseparable part of Indian thought and traditions. Traces go back to ancient civilisations of India, when people used to nurture the philosophy of the oneness of life. The Indian tradition has always taught that, humankind is a part of nature and one should look upon all creation with the eyes of a love and respect. It is tragic that since last few decades, the mad quest for the material end and economical progress in India and abroad has become identical with the exploitation of nature in all its appearances. Today, the entire world is facing a deep crisis and is in the danger of being doomed. The rich forest areas and biological diversities have been relentlessly divested to erect concrete walls. The continuos denuding of forest reserves has led to Global Warming and Greenhouse Effects. Fortunately, this has led to some realisation, and now the world has awakened for new beginnings about human responsibility towards nature. Ecotourism in India India, the land of varied geography offers several tourist destinations that not just de-stress but also rejuvenate you. There are several ways to enjoy Mother Nature in most pristine way. The few places like the Himalayan Region, Kerala, the northeast India, Andaman & Nicobar Islands and the Lakshdweep islands are some of the places where you can enjoy the treasured wealth of the Mother Nature. Thenmala in Kerala is the first planned ecotourism destination in India created to cater to the Eco-tourists and nature lovers. The India topography boasts an abundant source of flora & fauna. India has numerous rare and endangered species in its surroundings. The declaration of several wildlife areas and national parks has encouraged the growth of the wildlife resource, which reduced due to the wildlife hunt by several kings in the past. Today, India has many wildlife sanctuaries and protection laws. Currently, there are about 80 national parks and 441 sanctuaries in India, which works for the protection and conservation of wildlife resource in India. There are numerous Botanical and Zoological Gardens in India, which are working towards the enhancement of the Ecosystem. Poaching has stopped to large extent. There are severe punishments for poachers, hunters and illegal traders of animals and trees. Tree plantation is taking place in several places. There are several animal & plant rights organisation, which fight for the rights of the animals and plants. Numerous organisations and NGOs are coming forward to provide environmental education to the common people at the grass root level.

Medical Tourism

Medical tourism or health tourism is a term initially coined by travel agencies and the mass media to describe the rapidly-growing practice of traveling across international borders to obtain health care. Such services typically include elective procedures as well as complex specialized surgeries such as joint replacement (knee/hip), cardiac surgery, dental surgery and cosmetic surgeries. However, virtually every type of health care, including psychiatry, alternative treatments, and convalescent care is also available. Over 50 countries have identified medical tourism as a national industry. However, accreditation and other measures of quality vary widely across the globe, and there are risks and ethical issues that make this method of accessing medical care controversial. Also, some destinations may become hazardous for medical tourists to contemplate. The concept of medical tourism is not a new one. The first recorded instance of medical tourism dates back thousands of years to when Greek pilgrims traveled from all over the Mediterranean to the small territory in the Saronic Gulf called Epidauria. This territory was the sanctuary of the healing god Asklepios. Epidauria became the original travel destination for medical tourism. Spa towns and sanitariums may be considered an early form of medical tourism. In eighteenth century England, for example, medtrotters visited spas because they were places with supposedly health-giving mineral waters, treating diseases from gout to liver disorders and bronchitis. India’s medical tourism sector is expected to experience an annual growth rate of 30%, making it a Rs. 9,500-crore industry by 2015. Estimates of the value of medical tourism to India go as high as $2 billion a year by 2012. Advantages for medical tourists include reduced costs, the availability of latest medical technologies and a growing compliance on international quality standards, as well as the fact that foreigners are less likely to face language barriers in India. The Indian government is taking steps to address infrastructure issues that hinder the country's growth in medical tourism. Most estimates claim treatment costs in India start at around a tenth of the price of comparable treatment in America or Britain. The most popular treatments sought in India by medical tourists are alternative medicine, bone-marrow transplant, cardiac bypass, eye surgery and hip replacement. India is known in particular for heart surgery, hip resurfacing and other areas of advanced medicine. The south Indian city of Chennai has been declared India's Health Capital, as it nets in 45% of health tourists from abroad and 30-40% of domestic health tourists. Ministry of Tourism, Govt. of India is planning to extend its Market Development Assistance (MDA) scheme to cover Joint Commission International (JCI) and National Accreditation Board of Hospitals (NABH) certified hospitals. A policy announcement of this effect is likely soon. India is quickly becoming a hub for medical tourists seeking quality healthcare at an affordable cost. Nearly 4,50,000 foreigners sought medical treatment in India last year with Singapore not too far behind and Thailand in the lead with over a million medical tourists. As the Indian healthcare delivery system strives to match international standards the Indian healthcare industry will be able to tap into a substantial portion of the medical tourism market. Already 13 Indian hospitals have been accredited by the Joint Commission International (JCI). Accreditation and compliance with quality expectations are important since they provide tourists with confidence that the services are meeting international standards. Reduced costs, access to the latest medical technology, growing compliance to international quality standards and ease of communication all work towards India’s advantage. It is not uncommon to see citizens of other nations seek high quality medical care in the US over the past several decades; however in recent times the pattern seems to be reversing. As healthcare costs in the US are rising, price sensitivity is soaring and people are looking at medical value travel as a viable alternative option. In the past the growth potential of the medical travel industry in India has been hindered by capacity and infrastructure constraints but that situation is now changing with strong economic progress in India as well as in other developing nations. With more and more hospitals receiving JCI accreditations outside the US, concerns on safety and quality of care are becoming less of an issue for those choosing to travel for medical treatment at an affordable cost. The combined cost of travel and treatment in India is still a fraction of the amount spent on just medical treatment alone in many western countries. In order to attract foreign patients many Indian hospitals are promoting their international quality of healthcare delivery by turning to international accreditation agencies to standardize their protocols and obtain the required approvals on safety and quality of care.

Travel agency functions...

Travel agency is a retail business, that sells travel related products and services to customers, on behalf of suppliers, such as airlines, car rentals, cruise lines, hotels, railways, sightseeing tours and package holidays that combine several products. In addition to dealing with ordinary tourists, most travel agencies have a separate department devoted to making travel arrangements for business travelers and some travel agencies specialize in commercial and business travel only. There are also travel agencies that serve as general sales agents for foreign travel companies, allowing them to have offices in countries other than where their headquarters are located. As the name implies, a travel agency's main function is to act as an agent, that is to say, selling travel products and services on behalf of a supplier. Consequently, unlike other retail businesses, they do not keep a stock in hand. A package holiday or a ticket is not purchased from a supplier unless a customer requests that purchase. The holiday or ticket is supplied to them at a discount. The profit is therefore the difference between the advertised price which the customer pays and the discounted price at which it is supplied to the agent. This is known as the commission. A British travel agent would consider a 10-12% commission as a good arrangement. In some countries, airlines have stopped giving commission to travel agencies. Therefore, travel agencies are now forced to charge a percentage premium or a standard flat fee, per sale. However, some companies still give them a set percentage for selling their product. Major tour companies can afford to do this; because if they were to sell a thousand trips at a cheaper rate, they still come out better than if they sell a hundred trips at a higher rate. This process benefits both parties. Other commercial operations are undertaken, especially by the larger chains. These can include the sale of in-house insurance, travel guide books and timetables, car rentals, and the services of an on-site Bureau de change, dealing in the most popular holiday currencies. The majority of travel agents have felt the need to protect themselves and their clients against the possibilities of commercial failure, either their own or a supplier's. They will advertise the fact that they are surety bonded, meaning in the case of a failure, the customers is guaranteed either an equivalent holiday to that which they have lost or if they prefer a refund. Many British and American agencies and tour operators are bonded with the International Air Transport Association (IATA), for those who issue air tickets, Air Travel Organisers' Licensing (ATOL) for those who order tickets in, the Association of British Travel Agents (ABTA) or the American Society of Travel Agents (ASTA), for those who sell package holidays on behalf of a tour company. A travel agent is supposed to offer impartial travel advice to the customer. However, this function almost disappeared with the mass-market package holiday and some agency chains seemed to develop a 'holiday supermarket' concept, in which customers choose their holiday from brochures on racks and then book it from a counter. Again, a variety of social and economic changes have now contrived to bring this aspect to the fore once more, particularly with the advent of multiple, no-frills, low-cost airlines.