Concept of Tourism Marketing

Marketing Concept Marketing is a human activity directed at satisfying needs and wants through exchange process. According to the British Institute of Management “Marketing is the management function which organizes and directs all those business activities involve in assessing and converting customers purchasing power into effective demand for a specific product or service and in moving the product or service to the final customer or user so as to achieve the profit target or other objectives set by the company.” Marketing are based on two principles: 1} fulfilling the community’s needs for goods and services, determining the consumer’s needs and meeting them. 2} the company must make a reasonable profit while satisfying the needs of the customer. There are three important aspects of marketing concept. 1) Customer Orientation: - this concept indicates mainly to more customers’ participation and profit making. 2) Dual-core Marketing: - this concept indicates that the first job of marketing is to identify the need of the buyer and then increase those wants through different type of promotion. 3) Integrated Marketing: - not only consumer orientation in enough but the company need to develop their infrastructure to provide best of the services. Facilities of marketing concepts:- It can give a proper view of the market. Then it will be easier to divide the market in different segments which will allow setting best promotional activity. It can help to identify the potential buyer. It can show the way to more profit through customer orientation. It also helps to identify the way to develop the quality of products or services. Marketing Process Market analysis Market research Market segmentation Product formulation Pricing Place of distribution Promotional activity the 5th ‘P’ – People, Process and Physical Factors